In a significant move within the realms of augmented reality (AR) and computer vision, Gravity Jack, a seasoned player in mixed reality, has welcomed Nolan Bushnell, the founder of Atari and a recognized pioneer of video games, to its Board of Directors. This strategic collaboration signals the potential for a shift in the trajectory of gaming innovation.
Gravity Jack’s Legacy in AR Technology
Gravity Jack, with an impressive portfolio comprising six foundational patents in AR technology, has built a reputation for tailoring mixed reality experiences for Fortune 500 clients. Embracing a mission to seamlessly integrate technology into human experiences, the company recently initiated a StartEngine campaign to fund its new internal gaming division. Central to this campaign is the unveiling of “WarTribe of Binyamin,” a flagship mobile augmented reality game that fuses AR and AI, aiming to reshape the gaming industry following Apple’s Vision Pro announcement.
Nolan Bushnell, renowned as the father of video games, carved his path in the electronic gaming landscape through a series of groundbreaking ventures. From his early days of experimenting with homemade rockets to assuming leadership of his family’s concrete business at 15, Bushnell’s journey unfolded at the University of Utah. There, he merged his interests in computers, graphics, and fun, resulting in the prototype for modern video games known as “Computer Space” in 1970. This marked the inception of his groundbreaking creation, “Pong,” a simplified video ping-pong game that ignited the video game revolution upon its launch in 1971.
Atari and Beyond: Bushnell’s Enduring Impact
With a modest investment of $500 and a partnership with Ted Dabney, Bushnell established Atari in 1972, producing iconic games like “Asteroids.” Notably, his deal with Sears in 1975 brought interactive gaming to home televisions. In 1976, Atari was sold to Time Warner for $28 million, coinciding with the launch of Chuck E. Cheese’s pizza restaurants in 1977, a move that revolutionized family entertainment. Bushnell’s contributions extended beyond entertainment, as seen in his 2012 venture, BrainRush, which utilized video game technology for educational software.
Gravity Jack Founder Luke Richey expressed his appreciation for Bushnell joining the board, stating, “To have the literal creator of an entire industry join your board and validate your vision is mind-blowing.” Richey sees this collaboration as a catalyst for transformative change, with Gravity Jack poised to achieve new heights in leveraging technology for the betterment of society.
Continuing Impact: Blockchain and Education
Bushnell, currently serving as the Founding Team Member and Chief Knowledge Officer at moxy.io, a platform utilizing blockchain technology for the Global eSport Token, MOXY, continues to shape the future. He also serves as the Founder and Chairman of ExoDexa.com, dedicated to revolutionizing education through award-winning games, embodying Bushnell’s enduring legacy encapsulated by Bushnell’s Law — emphasizing games that are “easy to learn and difficult to master.”
The collaboration between Bushnell and Gravity Jack is viewed as a strategic alignment of vision, potentially propelling the company into an era of unparalleled innovation. This move underscores the company’s commitment to pushing the boundaries of interactive entertainment and shaping the future of gaming.
Investors, gaming enthusiasts, and tech aficionados are encouraged to follow Gravity Jack’s StartEngine campaign, contributing to the realization of a shared vision to redefine the gaming industry and create immersive experiences with global appeal.
As Gravity Jack and Nolan Bushnell embark on this collaborative journey, industry observers await the potential advancements that may set a new standard in interactive augmented reality entertainment. The combination of Gravity Jack’s technological expertise and Bushnell’s visionary leadership holds the promise of delivering experiences that not only entertain but also influence the future of gaming.