The hospitality industry has been severely affected by the pandemic, with labor shortages being a major concern. The restaurant labor force is still over 450,000 jobs below pre-pandemic levels, and 2 million hospitality and leisure jobs remain open. In this scenario, technology can play a vital role in enhancing customer experience, reducing labor costs, and increasing revenue.
According to Brian Duncan, President of me&u USA, a global leader in at-table ordering specializing in restaurants and bars, high-friction ordering, slow and clunky payments, and labor challenges lead to low profitability and a poor customer experience. The use of technology can solve these issues and help the hospitality industry recover.
Enhancing the Customer Experience Through Smart Technology
Self-service kiosks and QR code menus allow customers to take additional time to read the menu, find new things to try, and customize their orders exactly to their preferences. Such technology means shorter waits at the counter, faster table turnover, and more accurate orders because the information is transmitted directly from the customer to the kitchen.
Pay-at-the-Table Technology is another innovation that can reduce the time spent processing payments. This technology cuts out the back-and-forth trips from the POS terminal to the table and shaves several minutes off each table turn.
“Smart technology reduces labor costs, takes the load off servers, increases spending per order, and elevates the customer experience,” concludes Duncan.
Revolutionizing Hospitality Technology with Personalized Ordering Experience
me&u, a hospitality technology company founded by Stevan Premutico in 2017, aims to transform the traditional ordering experience and solve deep-rooted structural issues that have been the Achilles heel of the hospitality industry for decades. Their technology is not just a digital menu but one that is intelligent and highly personalized to the ordering experience for both the customer and venue.
In conclusion, the hospitality industry needs to embrace technology to overcome labor shortages, reduce costs, and enhance customer experience. By adopting innovations such as self-service ordering and streamlined payment tools, restaurants and bars can increase revenue, decrease wait times, and operate with limited staff.